A cross-brand collaboration between Paul le Café and Virgin Megastore celebrating the launch of their co-branded space. I directed and filmed the campaign video, then added animated overlays to blend both brands’ personalities in a lively, cohesive way. The video was featured on in-store screens and across social media.
In addition to the video, I created in-store branding and social media content — including TikToks and Instagram Reels — to extend the collaboration’s look and feel across every touchpoint.
Main Video: Screens and Social Media Versions
Branding
Social Media Content
