A collection of print designs and branded activations created for various campaigns and events. From packaging and giveaways to large-scale setups, each piece was crafted to bring the campaign’s story into the physical space and create memorable brand experiences.
Back to School: PR Box and Mystery Bags
One of the influencers' stories about the PR box
For the Back to School campaign, I designed a PR box inspired by classroom nostalgia and childhood imagination. To make it feel authentic, I asked colleagues to doodle what they used to draw in class — those sketches were later integrated into the box artwork.
The box was designed to look like an old school desk: simple and mysterious on the outside, but bursting with color and magic inside to reflect the campaign’s “Magic Wonderland” theme. Inside, recipients found a handcrafted postcard with elements that were cut, folded, and assembled by hand — adding a personal, playful touch to the unboxing experience. The design ended with a small handwritten note at the bottom, like a secret discovery waiting to be found.
Created for the Spin the Wheel activation, these Back to School gift bags carried the campaign visuals while adding a sustainable, interactive twist. The backs featured games like math problems, a maze, and a word search — designed to give the bags a second life and encourage reuse. A small message at the bottom, “Reuse Me,” reinforced the eco-friendly intent while keeping the experience fun and meaningful for kids.
Summertime Christmas: Spin the Wheel
Branded Spin the Wheel design for a Summertime Christmas activation in Dubai Mall. The concept combined summer energy with festive holiday elements, creating a bright, cheerful setup that stood out in the mall. The activation included a giveaway mechanic, which drew large crowds and encouraged shopper participation, making it one of the most engaging in-store moments of the season.
Christmas: Gifting
Boys Gift Bag Keyline
Girls Gift Bag Keyline
Sealing Stickers
